BEIS Luggage
The Brand
Founded in 2018, BEIS is a luxury travel luggage owned by celebrity, Shay Mitchell. BEIS wants your luggage to reflect your personality --> BE YOU. This is the perfect bag for all adventures.
The Business Problem
BRAND SHARE:
We want people already in the market to buy our products
People who already travel find it important to have quality, comfort, and like style
The Target Audience:
Fashion-conscious traveler who travels regularly but likes to look nice at the same time. They want their luggage to reflect their personality. These are primarily women 25-40 years old.
Truth
Travelers want their experience to be as convenient, efficient, and calm as possible.
Tension
Traveling is exciting, but unexpected things make it stressful.
THE PERSONA
Meet Olivia Wilson. Olivia is a 35 year old freelance consultant who loves exploring new places. When she isn’t on the run to the next place with work, she loves being with her wife and two kids. They have a hectic schedule, and as their schedule gets busier and Olivia gets older, all she wants is to make sure that things she can control go as smoothly as possible in her everyday life. Olivia knows that unexpected things happen, but she wants to ensure she is as prepared as possible. Olivia wants to always feel organized, and put together. Due to her busy schedule, Olivia is not the biggest social media user, but she does have an Instagram and Facebook account. She frequents Instagram more than she does Facebook because more of her friends as family use Instagram.
For unexpected moments
MAIN IDEA
